START WELL® Podcast Season 2: Jenny Rolfe-Wallace

We’re kicking off Season Two of the START WELL® Podcast with a timely International Women’s Day conversation about how we value the work of women.

In this episode, Senior Wealth Adviser Dawn Thomas speaks with award-winning financial educator and podcast host Jenny Rolfe-Wallace, creator of the It’s Not About the Money podcast, which received international recognition at the Money Awareness and Inclusion Awards.

Why we need to value women

Jenny says that when we value the contributions of women – both paid and unpaid – from an early age, it influences confidence, decision-making and earning potential later in life. When that value isn’t recognised, many women grow up feeling they need to justify or prove that inequities exist before they can be addressed.

She also talks about the broader workplace landscape, and why the current moment may offer new opportunities for women to negotiate salary, conditions and career progression. Dawn and Jenny reflect on the role workplaces play in supporting women at different stages of life, including parental leave, caring responsibilities and menopause.

Empowering the next generation 

For parents and grandparents, the episode offers practical reflections on the kinds of financial conversations that help young people – particularly girls – build confidence around money and understand the value of their contribution.

Jenny also shares a number of resources for families wanting to continue the conversation at home, including books and tools that explore financial literacy, gender equity and the economics of unpaid work.

The episode is a reminder that financial literacy isn’t just about numbers – it’s also about the values and expectations we pass on to the next generation.

Listen to the full episode here: It’s Not About the Money – Jenny Rolfe-Wallace