The Wealth Designers: Women’s Edition

Empowering women to take control of their wealth
At The Wealth Designers, we believe every woman deserves to live a life with money and meaning.
In an industry where female representation is still limited, we’re proud that our team is 60% women – a defining feature that shapes the way we listen, the questions we ask, and the strategies we design.
Every day, we see how financial confidence creates independence, opportunity and long-term security.
That’s why we created START WELL®, a financial literacy program designed to educate and empower the next generation, reduce financial stress in workplaces, and support community wellbeing.
Join our Balance the Scales: Time, Structure and Super for Women webinar on Tuesday 31 March 2026 for a practical, supportive conversation designed to help you manage your money – without adding more to your already full plate. Register here, or scroll down to learn more.
Explore how we can help you LIVE WELL® below.
Featuring the team:

Cara Graham
Principal Wealth Adviser
“Living well centres around my family, my home, my work, my love of travel and a desire to give back…”

Michelle Flanagan
Principal Wealth Adviser
“My goals are centred around creating a lifestyle that brings me happiness…”

Dawn Thomas
Senior Wealth Adviser
“I want to live each day with truth, purpose, honesty, strength and joy, in line with my values and constantly inspired…”

Dana Gibbs
Senior Wealth Adviser
“Living well to me is saying YES to life’s experiences…”

Heather Sharp
Associate Adviser
“Living well means spending as much time outdoors as possible…”
International Women’s Day
International Women’s Day (IWD) has been around for over a hundred years, as have many of the issues still impacting women’s advancement. Since 1911, IWD belongs to all who care about gender equality. Celebrate women’s achievement. Raise awareness about discrimination. Take action to forge gender parity. All IWD activity is valid, that’s what makes IWD so inclusive.
In 2026, the theme for IWD is #BalanceTheScales. Balance the Scales is a promise that every woman and girl – regardless of background or identity – should be safe, heard, and free to shape their own lives. Yet in 2026, too many across Australia and the world are still denied that fair go. Discriminatory laws, policies, and practices persist. Gender-based violence remains widespread, and structural barriers block too many from seeking or receiving justice.
These barriers are not inevitable. They are built – and they can be dismantled.
Equality is not about advantage for some; it’s about dignity, safety, and fairness for all.
When women and girls stand equal, families are stronger, workplaces are fairer, communities thrive, and society becomes safer for everyone.
This International Women’s Day let’s Balance the Scales together.
Find out more here: https://www.iwd.net.au/
Join our webinar
Balance the Scales: Time, Structure and Super for Women
Date: Tuesday, 31 March 2026
Time: 4:30 PM Perth / 7:30 PM EST
The International Women’s Day webinar is a practical, supportive conversation about money, time and structure, designed to help women balance the scales without adding more to their already full plates.
We begin by acknowledging the gender pay gap and superannuation gap, not to alarm or overwhelm, but to explain why these gaps exist and why they persist even for capable, engaged women. From there, the focus quickly shifts from awareness to action.
Rather than asking women to budget harder or become financial experts, this session focuses on a small number of high-impact decisions that work within the life you already have. Through a relaxed, discussion-style format, Dawn Thomas and Michelle Flanagan explore how women can create simple financial structures, protect their independence, and make smarter choices inside and outside of superannuation.
The session covers how to manage money in a way that respects time and mental load, why structure matters more than perfection, the importance of having access to money in your own name, and one of the easiest superannuation checks that can make a meaningful long-term difference.
Grounded, honest and refreshingly practical, Balance the Scales is designed to leave attendees feeling clearer, calmer and more confident about their money.

START WELL®

START WELL® is a dynamic financial literacy program designed specifically for young adults to:
- Build money confidence through engaging content, events, and real-world tools
- Introduce financial foundations like budgeting, superannuation, savings, and investing
- Create a lifelong impact with better financial habits, clarity of goals, and support
Delivered by The Wealth Designers – a multi-award-winning financial advisory firm, the program is both deeply practical and meaningfully personalized.
It includes access to our START WELL® App, interactive learning, and engaging in-person or virtual events led by our nationally recognized senior financial advisers – Dawn Thomas and Cara Graham.
Webinar / Sessions
START WELL® is delivered through high-impact financial literacy experiences online and in-person:
- Live webinars such as Redefining Girl Maths
- In-person seminars
- Interactive workshops
We deliver financial literacy across four groups:
For Employers & Workplaces:
A value-add for workplaces that helps reduce staff financial stress and improve wellbeing. Covers topics such as wealth creation, financial planning, and investment strategies.
For Sporting Clubs & Associations:
Support for past and present players, giving them tools to make smart money choices and prepare for life on and off the field.
For Schools:
Bring financial literacy into the classroom … where it counts. Future-proof your students with financial confidence that lasts a lifetime.
For Young People (14–21):
Early money lessons to prepare the next generation for the real world. This program is offered to our clients’ children and grandchildren and aims to educate young people about wealth creation and building a life with both money and meaning.
Looking to have a START WELL® session for your school, workplace or group this International Women’s Day? Book now.

START WELL® App
At the heart of START WELL® is our co-branded app, powered by Flux – Australia’s #1 financial education platform. It turns financial learning into something that’s easy and enjoyable.
With the app, participants can:
- Learn with short, engaging lessons on money, saving, investing and more
- Take part in weekly games and challenges with real cash prizes
- Use budgeting tools and personalised insights to manage their money better
- Access their credit score and practical tips to improve it
START WELL® Podcast: conversations on money, mindset, and meaning.

START WELL® podcast host Dawn Thomas guides you on empowering the next generation’s financial journey. Join Dawn in exploring how impactful conversations about money can shape a young person’s future. During each episode, we will be unpacking a resource or money concept, so you can take the conversation home with you. Let’s harness their superpower of time and your superpower of influence to ensure they START WELL® and thrive for a lifetime.
Learn More
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Cara Graham and Dawn Thomas named among Australia’s 50 most influential advisers

We are proud to share that Cara Graham and Dawn Thomas have been named as two of Australia’s most influential financial advisers.
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The Wealth Designers and FS Power50 – What You Need to Know

The Wealth Designers’ Cara Graham and Dawn Thomas shortlisted for Financial Standard Power50 2025.
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Start young to retire strong

Dawn Thomas joined Ausbiz’s The Advisory to discuss why we need to be talking to our young people about superannuation.
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The Wealth Designers on Money Money Money

Michelle Flanagan and Dawn Thomas joined Glen James on the Money Money Money podcast to share candid insights on leadership, life and advice.
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Take Control of Your Life by Taking Control of Your Money

Dawn Thomas unpacks the power of superannuation in her recent TEDx talk, exploring how small choices can shape your financial future.